On today's episode of the Mastering Retention podcast, Tom talks to the first woman to join the podcast, Antanina Livingston! She's an accomplished product manager originally from Belarus, that is currently working at Activision.

Some key topics for today's episode:

• How living in different places and speaking different languages has helped her approach live ops and content that is tailored to people in different locations
• What it means to be a product manager and the difference between being a product manager and live ops specialist
• How she approaches event/feature planning and maintaining engagement and retention
• Understanding the data to be able to influence your audience
• Managing burnout as a live ops specialist
• Regional specific content live ops requirements
• Details on what she calls the core pillars of LiveOps
• The importance of player archetypes
• Tools needed to do LiveOps
• One tip or trick on how to boost the retention rate.