Anthony Albanese of Duke Cannon is on a mission to create a brand of men's grooming products that "don't suck." Hear how he used his brand marketing background with Gatorade and Life Cereal to conduct customer research and build a soap company with which the average American guy would be proud to buy from. And if you're looking for a Valentine's Day gift (or any day gift) for your loved one that doesn't suck, might we recommend a big ass brick of soap? Play Now