In this episode of Under the Roof, hosts Todd Kavanaugh and Matthew Elban sit down with Anthony Carrier, the General Manager of Baker Roofing Company's Bristol and Asheville markets, to share how he went from doing infrared scans for an engineering firm to building thriving roofing operations, and why people have been the through-line of his entire career.

What You’ll Learn:

• How to shift perception of trade careers by presenting realistic financial comparisons
  
  
• The power of hands-on community investment over generic corporate outreach
  
  
• Why surrounding yourself with complementary talent accelerates business growth
  
  
• The framework for leading in unfamiliar markets through people and listening
  
  
• How vulnerability in leadership creates psychological safety for growth
  
  
• Why the trades remain AI-proof and future-resilient
  
  

Anthony Carrier is the General Manager of Baker Roofing Company's Bristol and Asheville markets, bringing a unique perspective to the roofing industry through his engineering background and commitment to community investment. With a foundation in building inspection and infrared roof analysis, Anthony transitioned into commercial roofing leadership, where he has spearheaded significant operational growth and market development across multiple regions.

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