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Anthony Florek - The Business of Remote Hearing Testing
Anthony Florek is a proficient executive in marketing and medical technology. He is the President of Soundwave Hearing and oversaw the launch of Sontro Hearing Aids and the otoTune app. He held various leadership positions for 12 years at Beltone and 14 years at Abbott. His expertise encompasses business development, data analytics, and accelerating company growth.
In this episode…While hearing technology is primarily a medical issue, much of the innovation is driven by businesses. For Soundwave Hearing, their goal is to provide better hearing to everyone by selling directly to the consumer. They have expanded into mobile apps, advanced hearing aids, and even artificial intelligence. Guiding the company during this period of innovation is Anthony Florek.
Anthony has worked in medical technology for over 30 years and 15 in the hearing aid industry. His experience in both audiological equipment and startups has given him a keen sense for business along with the technology itself. Anthony has developed a unique approach to leading companies and now offers his knowledge to you.
Dr. Mark Syms talks with Anthony Florek, the President of Soundwave Hearing, about the latest hearing technology and the business that drives it. They go over Anthony’s career and stories from his early days in medical tech. They then move into a deeper conversation on remote hearing testing, selling DTC, and navigating OTC regulations. Stay tuned to hear it all for yourself on this episode of the ListenUp! Podcast.
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By Dr. Mark Syms
5
66 ratings
Anthony Florek is a proficient executive in marketing and medical technology. He is the President of Soundwave Hearing and oversaw the launch of Sontro Hearing Aids and the otoTune app. He held various leadership positions for 12 years at Beltone and 14 years at Abbott. His expertise encompasses business development, data analytics, and accelerating company growth.
In this episode…While hearing technology is primarily a medical issue, much of the innovation is driven by businesses. For Soundwave Hearing, their goal is to provide better hearing to everyone by selling directly to the consumer. They have expanded into mobile apps, advanced hearing aids, and even artificial intelligence. Guiding the company during this period of innovation is Anthony Florek.
Anthony has worked in medical technology for over 30 years and 15 in the hearing aid industry. His experience in both audiological equipment and startups has given him a keen sense for business along with the technology itself. Anthony has developed a unique approach to leading companies and now offers his knowledge to you.
Dr. Mark Syms talks with Anthony Florek, the President of Soundwave Hearing, about the latest hearing technology and the business that drives it. They go over Anthony’s career and stories from his early days in medical tech. They then move into a deeper conversation on remote hearing testing, selling DTC, and navigating OTC regulations. Stay tuned to hear it all for yourself on this episode of the ListenUp! Podcast.