Brave New World

Anthony Lee


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Anthony Lee is the Store Network Image Director (Store & Pop-Up store design and construction & Shop window display design) at Erdos Cashmere Group. He is based between Beijing & Paris. Erdos is the world’s largest manufacturer and retailer of cashmere apparel, with five brands: 1436, Erdos, 1980, Blue ERDOS and ERDOS Kids. Erdos markets its apparel through over 500 direct stores and over 1000 franchise stores. Anthony speaks about the sudden planning he had to do to adjust to our new situation. 

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Brave New WorldBy Brian Alfred

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