How I Deal

Anthony Natoli @ Lattice (#22)

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Anthony re-lives a rollercoaster ride of an enterprise deal. Leveraging a custom account plan while dividing & conquering with his mighty SDR, Anthony created an amount of value that no competitor price-drop could touch (oh how they tried). 

Featuring account plans, scary ghosting, & a talented procurement officer.

Anthony's Sales Tips:

  1. Get to the friction ASAP. Why would they say 'no'? Only hearing 'yes' = a red flag. 
  2. Hold micro-meetings with the prospect before deal milestones. Ensure you're on track.
  3. Multi-thread internally as much as you do with your prospect. Loop teammates in.

    4. Anthony Natoli: https://www.linkedin.com/in/anthony-natoli/

    Taylor Dahlem: https://www.linkedin.com/in/taylordahlem/

    Junior Lartey: https://www.linkedin.com/in/juniorlartey/

    Check out the How I Deal podcast content hub: https://www.pickleai.com/how-i-deal-podcast

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    How I DealBy Taylor Dahlem