Plagued by a car dealerships’ monthly calls offering to buy his old car, host Todd Hockenberry shows how industries of all stripes can stop using these anti-relationship marketing techniques to work smarter and more effectively to segment and sell to your existing customers by actually listening to them.

Plagued by a car dealerships’ monthly calls offering to buy his old car, host Todd Hockenberry shows how industries of all stripes can stop using these anti-relationship marketing techniques to work smarter and more effectively to segment and sell to your existing customers by actually listening to them.

Plagued by a car dealerships’ monthly calls offering to buy his old car, host Todd Hockenberry shows how industries of all stripes can stop using these anti-relationship marketing techniques to work smarter and more effectively to segment and sell to your existing customers by actually listening to them.

Anti-Relationship Marketing: Avoid These Eight Sales Script Mistakes w/ Todd Hockenberry

The Industrial Executive is a podcast dedicated to helping today’s industrial executives learn from their fellow peers. Industrial executives will talk about how they are growing their organizations, tell us impactful stories straight from the field, and discuss what’s on their mind. If you are responsible for leading a company in the world of manufacturing or in the industrial supply chain then this is the podcast for you. 

Each episode features topics like: business outcomes, culture, management success, recruiting, leadership, technology, growth mentality, strategy, channels, sales, leadership best practices, manufacturing marketing, analytics, and more.

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The Industrial Executive is a podcast dedicated to helping today’s industrial executives learn from their fellow peers. Industrial executives will talk about how they are growing their organizations, tell us impactful stories straight from the field, and discuss what’s on their mind. If you are responsible for leading a company in the world of manufacturing or in the industrial supply chain then this is the podcast for you. Each episode features topics like: business outcomes, culture, management success, recruiting, leadership, technology, growth mentality, strategy, channels, sales, leadership best practices, manufacturing marketing, analytics, and more.

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Anti-Relationship Marketing: Avoid These Eight Sales Script Mistakes w/ Todd Hockenberry

Anti-Relationship Marketing: Avoid These Eight Sales Script Mistakes w/ Todd Hockenberry