LaunchPod | Product Management Podcast

Anti-silver bullets: Pioneering PLG at IBM | Andy Boyd, CPO (Appfire, IBM)

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Today, we’re talking with Andy Boyd, CPO of Appfire, which provides a portfolio of over 100 collaboration solutions.

In this episode, Andy details:

  • His no-fail growth formula from driving product-led growth (PLG) at IBM Watson
    • Learn from Andy's product-lead growth examples from his book, Enterprise Growth Playbook
    • The ways he uses data to drive experimentation velocity and avoid decision paralysis
    • How he’s slingshotted his career by focusing on working with great people, rather than chasing titles or compensation - and why you should too!
      • Links

      LinkedIn: https://www.linkedin.com/in/andyfboyd/

      Website: https://andyfboyd.com/
      Appfire: https://appfire.com/
      Enterprise Growth Playbook: https://andyfboyd.com/enterprise-growth-playbook/

      Chapters

      00:00 The Data Dilemma: Product Decision-Making

      00:15 Intro
      01:16 The Introduction of Product-Led Growth at IBM Watson
      02:19 Driving Monthly Active Users: Strategies and Successes
      03:16 Understanding Growth: Product vs. Marketing
      04:01 The Early Days of PLG at IBM
      05:20 From Developer to Product Manager
      08:13 Launching Growth Teams Across IBM
      11:39 Key Learnings from Developer-Focused Projects
      14:51 The Power of Simplicity in Growth Strategies
      16:46 Writing the Enterprise Growth Playbook
      20:21 The Silver Bullet Myth in Growth Strategies
      21:22 The Magic of Compounding Growth
      22:31 Data-Driven Decision Making
      26:29 Transitioning to Appfire
      28:23 Scaling and Hypergrowth at Appfire
      31:42 Effective Customer Feedback Mechanisms
      35:31 Career Advice: From IBM to Appfire
      40:23 Outro

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      Special Guest: Andy Boyd.

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