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Anticipating Post-Purchase Consumer Behavior with Shanif Dhanani
On this episode of Link Up Leaders, Francois and Lisa are speaking with the Co-Founder and CEO of Apteo, Shanif Dhanani. They'll be discussing the power of predictive marketing and analytics, and how predicting your consumers' next move post-purchase can improve their lifetime value.
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💥About Our Guest!💥
Shanif Dhanani is the co-founder & CEO of Apteo. Prior to Apteo, Shanif was the lead engineer and head of analytics at TapCommerce, a NYC-based ad-tech startup that was acquired by Twitter. Most recently, he was a data scientist and software engineer at Twitter, where he worked on a variety of projects across advertising, analytics, and machine learning. Prior to TapCommerce, Shanif was a software consultant at Booz Allen. He has earned a BS in Computer Science from the University of Virginia and an MBA from NYU’s Stern School of Business.
Apteo is a predictive marketing and analytics platform for eCommerce. We help brands drive sales by predicting what their customers will do next and helping them send personalized messages based on those predictions. Our recommendation engine identifies high-probability upsell and cross-sell ideas for each of your customers and syncs those recommendations to your email and SMS tools so you can send customers the products that they're looking for. In addition, our predictive insights module helps you deeply understand your customer journey and their behavior across the lifetime of their relationship with you. Brands can use us to understand which products are the best introductory product for their customers, which products have the highest follow-up purchase values, which of your customers have the highest predicted lifetime values, and a large variety of other insights and analytics.
To learn more about how Apteo can help your brand, start for free at www.apteo.co or contact [email protected] to set up a demo.
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👋Connect with our hosts Lisa and Francois on LinkedIn
🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/
🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/
Follow Link Up Leaders on social media!
🌐 Find us on Facebook: https://www.facebook.com/linkupleaders
🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/
🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/
--
🔔 Don't forget to subscribe and turn on notifications! 🔔
Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!
Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com
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By Noviland, Inc.
5
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On this episode of Link Up Leaders, Francois and Lisa are speaking with the Co-Founder and CEO of Apteo, Shanif Dhanani. They'll be discussing the power of predictive marketing and analytics, and how predicting your consumers' next move post-purchase can improve their lifetime value.
--
💥About Our Guest!💥
Shanif Dhanani is the co-founder & CEO of Apteo. Prior to Apteo, Shanif was the lead engineer and head of analytics at TapCommerce, a NYC-based ad-tech startup that was acquired by Twitter. Most recently, he was a data scientist and software engineer at Twitter, where he worked on a variety of projects across advertising, analytics, and machine learning. Prior to TapCommerce, Shanif was a software consultant at Booz Allen. He has earned a BS in Computer Science from the University of Virginia and an MBA from NYU’s Stern School of Business.
Apteo is a predictive marketing and analytics platform for eCommerce. We help brands drive sales by predicting what their customers will do next and helping them send personalized messages based on those predictions. Our recommendation engine identifies high-probability upsell and cross-sell ideas for each of your customers and syncs those recommendations to your email and SMS tools so you can send customers the products that they're looking for. In addition, our predictive insights module helps you deeply understand your customer journey and their behavior across the lifetime of their relationship with you. Brands can use us to understand which products are the best introductory product for their customers, which products have the highest follow-up purchase values, which of your customers have the highest predicted lifetime values, and a large variety of other insights and analytics.
To learn more about how Apteo can help your brand, start for free at www.apteo.co or contact [email protected] to set up a demo.
--
👋Connect with our hosts Lisa and Francois on LinkedIn
🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/
🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/
Follow Link Up Leaders on social media!
🌐 Find us on Facebook: https://www.facebook.com/linkupleaders
🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/
🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/
--
🔔 Don't forget to subscribe and turn on notifications! 🔔
Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!
Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com