Managing Marketing

Anton Buchner And Darren Chat About The State Of Data, Digital And Technology In Pitching


Listen Later

Anton Buchner, TrinityP3 Senior Consultant and known as the ROI Guy is responsible for managing and facilitating some of the most interesting and nuanced pitches in this country over the past decade.

Since the pandemic, agencies around the world have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead.

As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia.

One of the more interesting insights was the breadth of disciplines research, particularly Data, CRM, Loyalty, Technology, Digital and SAAS development, which Anton discusses the implication for marketer and procurement wanting to select agencies and suppliers to meet their needs in these growing categories.

You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/ 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

...more
View all episodesView all episodes
Download on the App Store

Managing MarketingBy TrinityP3

  • 5
  • 5
  • 5
  • 5
  • 5

5

7 ratings


More shows like Managing Marketing

View all
Mumbrellacast by Mumbrella

Mumbrellacast

1 Listeners

Casefile True Crime by Casefile Presents

Casefile True Crime

38,365 Listeners

Pivot by New York Magazine

Pivot

9,140 Listeners

2Bobs—with David C. Baker and Blair Enns by David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

260 Listeners

Mi3 Audio Edition by Mi3 & iHeart Podcasts Australia

Mi3 Audio Edition

1 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

36 Listeners

Shawn Ryan Show by Shawn Ryan

Shawn Ryan Show

42,342 Listeners

On Strategy Showcase by Fergus O’Carroll

On Strategy Showcase

42 Listeners

Hard Fork by The New York Times

Hard Fork

5,443 Listeners

Black T-Shirts by MIK MADE

Black T-Shirts

3 Listeners

The News Agents by Global

The News Agents

981 Listeners

The Rest Is Politics: Leading by Goalhanger

The Rest Is Politics: Leading

987 Listeners

The F1 Show by Sky Sports

The F1 Show

149 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

813 Listeners

Begin Again with Davina McCall by Begin Again

Begin Again with Davina McCall

534 Listeners