Anurag Bedi, former Chief Business Officer at Zee Music Company, is a distinguished leader in India’s broadcast and entertainment industry. With over two decades of experience, he was instrumental in launching Zee Music Company in 2014, which quickly rose to India’s No. 2 music label, with over 140 million YouTube subscribers. At Zee Music, he led content acquisition, revenue growth, IP management, and innovation, building a catalogue of hit songs like ‘Tere Sang Yaara’, ‘Nazm Nazm’, and ‘Pallo Latke’, which featured in films like ‘Shaadi Mein Zaroor Aana’ and ‘Gold’. Bedi also co-produced films such as ‘Dhadak’, ‘Parmanu’, ‘Article 15’, and ‘Raksha Bandhan’ for Zee Studios. Prior to Zee Music, he was the business head for Zee Café, Zee Studio, Zing, and Zee Khana Khazana, driving Zee Café to market leadership and Zing to No. 3 among music channels.

His Socials -

Instagram - @anuragbedii

instagram - @happymediaworksofficial

X- @anuragbedi

Facebook - https://www.facebook.com/anurag.bedi.71?mibextid=LQQJ4d

Facebook - /happymediaworksofficial

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Listen to this episode with Anurag Bedi on all leading audio streaming channels!

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EPISODE DESCRIPTION:

In this episode of The Music Podcast, we dive into the remarkable journey of Anurag Bedi, former Chief Business Officer at Zee Music Company and a key figure in India’s music industry. Known for his innovative approach, Anurag reflects on his impactful career, from promoting his first film Holiday in 2014 to acquiring over 600 films in Hindi and countless others in regional languages. He shares insights into the creation of hits like Neha and Tony Kakkar’s ‘Mile Ho Tum Humko’, which found success organically, and reveals industry secrets on how music labels and YouTube share a co-dependent relationship for promotion and reach. Now, as the founder of Happy Media Pvt. Ltd., Anurag talks about his decision to build something of his own, fueled by years of diverse experiences, collaborations, and a deep passion for the industry. Don’t miss this insightful conversation packed with learnings, candid stories, and a behind-the-scenes look at the music business!

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00:00 - Meet the Man

01:35 - The RISE of Zee Music’s Rise

18:15 - The Real Challenges of the Industry

23:50 - Insider Stategies

25:22 - Untold Story of His Film Production

27:47 - The Growth of his Career

35:35 - Jaw-Dropping Moments

39:03 - Why Artist Management?

44:28 - Going Regional is Crucial in India

46:52 - Streaming Services

50:50 - Money Talks

56:10 - Bold New Venture

57:33 - Want to Work with Him?

59:34 - #AskTheGuest

01:09:53 - Biggest Success AND Failure

01:10:50 - Rejections and Heartbreaks

01:14:26 - YouTube VS Piracy

01:15:04 - Hard-Earned Wisdom

01:15:48 - Advice for Aspiring Artists

01:20:16 - The Music Industry is Changing Fast

01:21:35 - The Real Anurag Bedi

01:22:36 - Thank You!

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Subscribe to our YouTube Channel:

The Music Podcast YT Channel – https://www.youtube.com/@_TheMusicPodcast_

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Host - Tarsame Mittal

Guest – Anurag Bedi

Audio Credits:

Dialogue Editor, Mix and Master by Nikhil Bhagwat

Producer - Vinita Sabberwal

Business Head - Dimple Mehta

THE CREW –

CONTENT TEAM - Abhineet Mandal, Janice Fernandes, Fahiyan Hussain

Head of Production – Sahil Choubey

Post Production - Srinivas Rao, Ashutosh Surendra Kharunkar, Piyush Rajpoot

Content Researcher – Princy Surana

#themusicpodcast #tmp #TheMusicPodcast #AnuragBedi #HappyMedia #HappyMusic #ZeeMusic #labe#podcast #music