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I look at some of my favorite nonfiction writers and think, “What’s the whole point of all this writing stuff? I write 24/7 for other people, but I don’t even have a book to prove I’M A REAL WRITER. The irony…”
Because as we know, every great nonfiction writer has a breakout book:
Daniel Pink wrote Drive, Seth Godin had Purple Cow, Heath Brothers blew people’s minds with Made to Stick.
Enough was enough. This had to stop. I asked myself over the weekend:
What have I been doing the last five years more than anything else? Helping CEOs get visible.
And what have I been observing that I could write a book about? The cost of staying invisible.
Eureka!
By Helping CEOs and senior leaders share their story.I look at some of my favorite nonfiction writers and think, “What’s the whole point of all this writing stuff? I write 24/7 for other people, but I don’t even have a book to prove I’M A REAL WRITER. The irony…”
Because as we know, every great nonfiction writer has a breakout book:
Daniel Pink wrote Drive, Seth Godin had Purple Cow, Heath Brothers blew people’s minds with Made to Stick.
Enough was enough. This had to stop. I asked myself over the weekend:
What have I been doing the last five years more than anything else? Helping CEOs get visible.
And what have I been observing that I could write a book about? The cost of staying invisible.
Eureka!