In this podcast, Raef Lawson interviews Kip Krumwiede, former Director of Research at IMA and currently a business consultant. Kip shows how anything really can be measured and gives several examples relating to revenue modeling, cost modeling, investment management and making forecasts when our COVID world seems so uncertain. To make it actionable, Kip gives tips on ways to implement and improve profitability analytics without causing a lot of extra work and stress. Listen in on an enjoyable and worthwhile podcast! To learn more, visit the PACE website and follow our LinkedIn page and Twitter page.