You may look at this title and say "Devil is LIE" hear me out though. When I started my business, it was love at first sight, but as I got deeper into it, I learned really quick that BUSINESS is HARD. But my love for what I do held me down and I pushed, fought and clawed myself through the pain of failure. I spoke with one of my younger clients about how important it is to fall in love with pain, pain is the antidote to our success. Hear my reasoning behind this.