This episode we speak with Aoife Bulfin a Digital Marketing Executive at SYS Group. Aoife talks indepth on Ads Manager and the current landscape of the social paid industyr.  She highlights the challenges and opportunities to the new 1st party data rules starting with the ios14 update. She highlights Facebook Blueprint as a wonderful starting point to learn about the market and highlights the chrome browser download  Wappalyzer as a great way to get a jump on competitors.