Ed Normand is the President of How to Fascinate, the company behind the Fascination Advantage Assessment.  This assessment interprets your actions and preferences through the eyes of others. Over 10 years of research, spanning fields of study from neurology to biological anthropology, went into the making of this 28-question assessment. It identifies your personality’s most fascinating communication Advantages.

According to Ed’s Fascination Advantage Assessment, he leads with the creativity of Innovation and the authority of Power.  During our conversation, Ed and I discuss the many uses of their Fascination Assessment in one’s business and personal life.  Since I love anything that helps me to better understand myself and others, I loved this conversation and think you will too…

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