How Can I Segment My Audience Without Getting Overwhelmed?

On the show with me today is Jacques Hopkins, who owns a very successful business called Pianoin21Days.com. He also has a successful YouTube channel. Jacques is at a point where he wants to create better sales funnels for his business, specifically through audience segmentation. This is a great idea but—as I know from experience—it can be completely overwhelming. Today we're going to talk about how to tackle segmentation step by step.

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In this episode I mention Brennan Dunn, who's the king of segmentation right now. You can learn about him at DoubleYourFreelancing.com. He's created some great tools that I recommend checking out, like RightMessage and RightAsk.

I also mention a book in this episode called Ask by Ryan Levesque, a great resource for understanding what questions to ask your customers through surveys and the like.

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