How Do I Serve Another Market in the Same Niche?

Today I'm coaching Shira Karpel, who has a business helping ABA therapists (Applied Behavior Analysis), specifically ABA therapists who help children. You can find her online at HowtoABA.com and The Behavior Resource. She's thinking of branching out to start a resource for parents of children with learning disabilities as well. How does her new direction fit into her current business? How can she serve both groups?

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