Digging this one up from the archives, Will and I review this incredibly obscure, incredibly shocking PSA from England: Apaches (1977). In it, group of kids play cowboys and indians (actually, they just play the indians - as in Native Americans; in this case, from the Apache tribe) on a farm in rural england. Ignoring all safety precautions, they are one-by-one killed off in a variety of 'final destination' style deaths - each one more shocking and sick than the last. They only have themselves to blame, the PSA suggests; and the message is to play safe and follow the rules.