Advertising is Dead: It's all Business with Varun Duggirala

Aparna Mahesh on The Structure of Marketing


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The structure of marketing has been through some interesting evolutions. It's also demanded professionals who, over the years, have seen the practise itself evolve, both globally and locally, to constantly evolve and understand it's paradigm shifts. This process of being part of an ever evolving system of functioning has made many of these marketers look at marketing from an interesting lens of understanding that all of us can learn from if we tap into it right.
On this episode, Varun is joined by Aparna Mahesh, Chief Marketing Officer, Great Learning, to talk about how her years of experience, both locally and globally, and across market segments, have given her an interesting perspective on the space which we can all learn from.

Follow Aparna on LinkedIn: https://www.linkedin.com/in/aparnamahesh

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Talk to Varun Duggirala on Twitter and Instagram @varunduggi.

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Advertising is Dead: It's all Business with Varun DuggiralaBy IVM Podcasts

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