APCO founder Margery Kraus joins the PRovoke Media podcast to discuss the pioneering consultancy's journey as it marks its 40th anniversary of operations. In conversation with Arun Sudhaman, Kraus discusses the lessons she has learned along the way, the benefits of independence and perils of private equity, and the crucial intersection between politics and business. Kraus also addresses recent protests at the firm's London office, and the broader scrutiny that PR firms now attract in the mainstream media.