The power of stories to drive novelty crypto projects like Dogecoin and Bored Ape is pretty obvious. But how do you put that power to work for a more traditional commercial venture? What are the secrets to doing that in Web3, and what do they mean for building a brand? This episode compares two projects for the answer, Terra, and PolkaDot.
<a href="https://whitepaper.io/document/587/terra-whitepaper">Terra Whitepaper</a>
<a href="https://whitepaper.io/document/597/polkadot-lightpaper">PolkaDot Litepaper</a>

The power of stories to drive novelty crypto projects like Dogecoin and Bored Ape is pretty obvious. But how do you put that power to work for a more traditional commercial venture? What are the secrets to doing that in Web3, and what do they mean for building a brand? This episode compares two projects for the answer, Terra, and PolkaDot. Terra Whitepaper PolkaDot Litepaper

The power of stories to drive novelty crypto projects like Dogecoin and Bored Ape is pretty obvious. But how do you put that power to work for a more traditional commercial venture? What are the secrets to doing that in Web3, and what do they mean for building a brand? This episode compares two projects for the answer, Terra, and PolkaDot.
<a href="https://whitepaper.io/document/587/terra-whitepaper" rel="noopener noreferrer">Terra Whitepaper</a>
<a href="https://whitepaper.io/document/597/polkadot-lightpaper" rel="noopener noreferrer">PolkaDot Litepaper</a>

Apes are one thing... Should you launch a REAL crypto project with a "story?"

Marketing in the age of Web3 is all about creating community, and you can't do that without a good story. Join lifelong storyteller and lyrical gangsta Mike Troiano on a journey to explore the intersection of brand building and Web3, to help you grow your community faster through the marketing superpower of a contagious narrative. Sponsored by G20 Ventures, the capital partner that helps Web3 communities grow.

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Apes are one thing... Should you launch a REAL crypto project with a "story?"

Apes are one thing... Should you launch a REAL crypto project with a "story?"