Kyle and Terren Huck are the owners of Apex Gaming, a Magic The Gathering card shop and tournament organizer in Caldwell, Ohio.

The Apex Gaming documentary is now on the Humans of Magic YouTube channel - https://www.youtube.com/@humansofmagic

00:00 Intro

01:49 Kickoff

02:35 Kyle and Terren self-intros

03:48 Apex origin story

07:39 Apex business principles

11:07 Starting a Magic business - managing risk

13:18 Attracting a player base - local & otherwise

17:03 Working with WOTC for WPN Premium store status

20:56 Working on getting Pro Tour invites from WOTC

23:42 The wonderful world of Magic retail

30:33 Any recent customer trends for Magic product?

33:47 Impact of Lord of the Rings, Dr. Who and Universes Beyond

39:36 The craziest Magic purchase...by an employee

42:21 Make the customer experience great

45:26 Carrying Magic product vs. other games

47:39 Lorcana - why it's worth paying attention to

50:37 How Apex started streaming tournaments

54:39 Key focus areas for a solid streaming production

58:02 Tournament storylines & stakes

1:05:10 Deck techs and supporting content

1:07:18 Vision for what's next

Patreon: patreon.com/humansofmagic