Smart Business Insights

APIs: What They Are and Why You Need Them


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A company's data is incredibly valuable. It's used to validate decisions, measure performance and find areas of improvement. To do that, data needs to be visible, consistently formatted and shareable. But it's typically not. Mehul Kenia, a product architect at EOX Vantage, says Application Programming Interfaces (APIs) are a data management solution that un-silos information, and links it all together for a clear, holistic picture. We talked with Kenia about APIs — what they are, how they're used and why companies should implement them in their organizations to improve how information is shared and utilized.

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Smart Business InsightsBy Smart Business Network