The grand festival of democracy, the 2024 general election has begun. The proverbial red carpet has been rolled out for the voter and while there are some raring to go, some aren't - the urban voters. Of the 50 Parliamentary constituencies that recorded the lowest voter turnout in the 2019 elections, 17 were urban. 30 crore eligible voters did not vote in the last general election. The Election Commission says that voter turnout across most metros was lower than the national average of 67.4%. On We The People, we ask why is voting not fashionable in urban India? Is it privilege, apathy or just political indifference?