Book Is the Hook

Apolo Ohno: Identity, Deep Work, and Life After the Olympics


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What happens after you achieve the dream you trained for your entire life?

In this live, in-class conversation, Apolo Ohno, the most decorated Winter Olympian in U.S. history, shares what it was really like to compete at the highest level, and what came next when the Olympic chapter ended.

Apolo talks about the mundane, repetitive road behind elite performance, the identity crisis that follows retirement, and why reinvention requires speed, experimentation, and self-honesty.

He also reflects on writing his book Zero Regrets, the role of storytelling in processing experience, and why deep focus is harder, and more important, than ever in the age of distraction.

This episode is for anyone navigating a pivot, writing a book, or trying to build the next version of themselves.

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Book Is the HookBy Eric Koester

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