AWS Elastic Beanstalk provides a number of simple and flexible interfaces for developing and deploying your applications. Follow Thinknear's rapid growth from inception to acquisition, scaling from a few dozen requests per hour to billions of requests served each day with AWS Elastic Beanstalk. Thinknear engineers demonstrate how they extended the AWS Elastic Beanstalk platform to scale to billions of requests while meeting response times below 100 ms, discuss tradeoffs they made in the process, and what did and did not work for their mobile ad bidding business.