In this episode of the Chamber Vibes Podcast, host Foster Garrett speaks with Brenton Riley, founder of Appalachia Digital. Brenton describes his transition from New York to Virginia, explores the hurdles small businesses and churches face in digital marketing, and underscores the need to recognize generational differences and truly understand audience needs. The discussion delves into actionable marketing strategies, the importance of niche specialization, and Brenton’s mission-driven mindset. Foster also spotlights recent and upcoming events from the Bedford Area Chamber, celebrates local successes, and invites the community to stay involved. This episode seamlessly combines marketing know-how with a spirit of service, flexibility, and purposeful entrepreneurship.