In this episode of Printing's Alive, Warren Werbitt is joined by Ron Goodwin to explore the dynamic world of apparel decorating. They discuss Ron's journey and the significant changes in apparel printing, focusing on techniques like direct to film printing. The conversation delves into the size of the t-shirt printing industry, concert merchandise, and the challenges of on-demand printing and inventory management. They examine pricing strategies, customer categories, and supplier consolidation, comparing apparel and paper supply chains. Ron shares insights on customer value perception, handling large orders, and the impact of purchasing departments. The episode also highlights fundraising, charity programs, and the importance of doing good in the industry.

(0:00) Intro and guest introduction

(1:17) Meeting Ron and his industry reputation

(4:04) Ron's journey and changes in apparel decorating

(12:34) Overview of printing techniques and direct to film printing

(19:27) T-shirt printing industry size and concert merchandise

(24:41) On-demand printing, inventory, and cost challenges

(27:43) Balancing revenue with profit and pricing strategies

(30:14) Customer categories and supplier consolidation

(33:48) Apparel vs. paper supply chains and sourcing lessons

(36:52) Customer value perception and expert product advice

(41:03) Positive outcomes and handling large financial orders

(47:29) Impact of purchasing departments and customer service

(50:31) Apparel color preferences and customer feedback

(54:19) Fundraising and charity programs

(58:21) The importance of doing good and Print Whisper goals

(1:00:11) Encouragement and final thoughts

(1:01:28) Invitation to industry events