In this episode, Cailin Litke, the Product Manager of Appcues, talks about the importance of leveraging user intent to gain a better understanding of the user's needs and preferences. Cailin then looks into the Appcues welcome modal to create a more targeted and personalized experience for the user, leading to a better UX and higher conversion rates.

Quotes from this episode

"I think building is such a core aspect of what we do."

"There has been a lot of alignment around how to reach out to people, what our objectives are, and how we can try to improve these things."

Show notes

[1:38] What does success look like for new Appcues users?

[3:05] What kind of metrics have they been tracking recently?

[4:29] Feeling and understanding the value of Appcues, not just its features.

[6:01] How does Appcues define onboarding?

[10:05] Understanding mobile-only companies versus web-only companies.

[15:32] The welcome modal (call-to-action) feature has contributed to their completion rate.

[17:45] How can the app cater to different learning styles?

[21:05] On leveraging user intent.

[23:57] The importance of aligning with the marketing team.

About Cailin Litke

Cailin Litke is a Product Manager at Appcues, responsible for developing and improving the company's products and services to enhance the user experience. She collaborates with marketing and sales teams to devise strategies for promoting Appcues and fueling company growth. With a background in product management and customer success, Cailin leverages her expertise to drive Appcues' success.