At IBC2025, we speak with Thomas Jørgensen from Appear about their role as leaders in live production technology and how they are expanding beyond Tier 1 broadcasters and sports organisations to support Tier 2 events with the new X5 platform.

Thomas also discusses software-defined workflows with Appear’s VX platform, enabling centralised and virtualised live production. By driving standards like MXL (Media Exchange Format), Appear is pushing for interoperable, cloud-ready applications that allow customers to build best-of-breed workflows without vendor lock-in.