This excerpt from Robert Little’s book (https://theendlessbookcase.com/books/re-imagining-preaching-and-leading-worship/), highlights the power of storytelling as an ancient and effective method for conveying information and values. It argues that stories engage audiences emotionally, making abstract concepts understandable and memorable by bypassing rational resistance. The text emphasises that impactful stories are simple, emotionally empathetic and structured around conflict and transformation. It provides twenty practical rules for crafting compelling narratives, stressing the importance of character, identifying a core message, and understanding the audience. Furthermore, it introduces the “CRUNCHED” principles, outlining key characteristics of successful stories, such as being contextual, realistic, unusual and human. Ultimately, the source champions storytelling as a means to create meaning and facilitate change by emotionally connecting with listeners.

Other relevant links:

Robert Little

Also by Robert Little: “Bob’s Exploratory Theological Adventures”

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