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Appier raises $80 million for AI that improves marketing decisions
This is one of the problems that Taiwan-based Appier is looking to help online retailers solve.
Its AI-powered platform tracks customers’ activities across a website to improve the chances of them completing a transaction.
Today, Appier announced it had raised $80 million in a series D round of funding from Insignia Venture Partners, HOPU-Arm Innovation Fund, TGVest Capital, Temasek’s Pavilion Capital, JAFCO Investment, and UMC Capital.
“Our clients need to be able to use our solutions to manage many different and fast-moving scenarios — different KPIs, varying data sources, etc.
“Appier is riding a strong long-term trend for enterprises leveraging data to make smarter decisions,” added TGVest Capital chairman DC Cheng. | To read full story, visit https://startuparound.com/read/1574740921.421293/Appier-raises-$80-million-for-AI-that-improves-marketing-decisions?ref=audio_experience
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By Startup AroundThis is one of the problems that Taiwan-based Appier is looking to help online retailers solve.
Its AI-powered platform tracks customers’ activities across a website to improve the chances of them completing a transaction.
Today, Appier announced it had raised $80 million in a series D round of funding from Insignia Venture Partners, HOPU-Arm Innovation Fund, TGVest Capital, Temasek’s Pavilion Capital, JAFCO Investment, and UMC Capital.
“Our clients need to be able to use our solutions to manage many different and fast-moving scenarios — different KPIs, varying data sources, etc.
“Appier is riding a strong long-term trend for enterprises leveraging data to make smarter decisions,” added TGVest Capital chairman DC Cheng. | To read full story, visit https://startuparound.com/read/1574740921.421293/Appier-raises-$80-million-for-AI-that-improves-marketing-decisions?ref=audio_experience