Apple has faced considerable criticism due to the issues plaguing its voice assistant, Siri, highlighted by reports revealing administrative and technical setbacks. This was due to Apple’s uncertainty in choosing the right AI model and chaos in its work culture. Former employees have described the team as 'aimless', with internal conflicts over pay and promotions. Apple's strict privacy stance has also limited Siri's efficiency compared to rivals like ChatGPT. Despite the flashy features presented at WWDC 2024, these were not truly functional, leaving the Siri team disheartened. The situation seems to be improving with recent organizational changes and team restructuring, but the question remains: Will Apple succeed in transforming Siri into a true competitor to ChatGPT? Share your thoughts!