Damien Chazelle is a phenomenal director. So it's no surprise the latest short he made for Apple, using the iPhone 11 Pro, is a beautiful example of vertical video content. But it's not the kind of exercise that should get your internal marketing team thinking they have magical filmmaking powers right in their pocket. We discuss just how practical iPhones are for video production and what it really takes to modify your phone footage from glorified selfie to cinematic elegance fit for La La Land.