High-definition displays, apps tailored to artists' needs and clever marketing strategies have helped to make Apple products the tools of choice for artists and filmmakers.

Nikolai Lockertsen of Oslo, Norway is a big name in tablet art. He creates technologically sophisticated fantasy images using only his iPad. He also produces tutorials on iPad painting for his YouTube-channel, drawing subscribers around the world. Film maker and TV journalist Matthias Sdun uses his iPhone as a camera. He's currently shooting a mystery series. There are even well established film festivals specialized in iPhone movies.