Apple Intelligence, Apple’s approach to AI, prioritizes user privacy through a hybrid architecture that combines on-device processing with cloud-based capabilities. This approach, known as “Private Cloud Compute,” aims to provide the best of both worlds by utilizing powerful cloud models while maintaining user data security. Apple is also empowering developers by providing APIs and tools to integrate Apple Intelligence features into their apps, making AI more accessible and user-friendly.

Despite skepticism about Apple’s entry into the AI market, particularly regarding generative AI, the company emphasizes privacy and practical applications, positioning Siri as a more personalized and useful assistant rather than a general-purpose chatbot. Apple Intelligence is a personal intelligence technology that augments and understands individuals privately and securely.

Links:

https://developer.apple.com/documentation/widgetkit/migrating-from-sirikit-intents-to-app-intents

https://developer.apple.com/documentation/appintents/app-entities/

https://www.gq.com/story/apple-intelligence-ios-18

https://appleinsider.com/articles/24/06/10/craig-federighi-john-giannandrea-talk-apple-intelligence-at-wwdc