The Weekly Spark

Apple Just Raised Prices … Why?


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The thing about technology is that, over time, it usually offers better value.

You might spend roughly the same amount on your next laptop, tablet or phone, but it will probably come with a faster processor, more storage, a better display and longer battery life. That’s been the pattern for decades. Technology has continued to improve, while the value we’ve received for our money has generally improved with it.

Lately, though, I wonder whether we’re witnessing the beginning of something different.

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The Weekly SparkBy Mark Kelly