Is Apple News just a "walled garden" where publishers lose their data, or is it a valid revenue engine? For media brands that understand the economics, the platform offers two distinct income streams that most publishers are underutilizing.In this episode, Kieran Delaney (CEO of FlatPlan) reveals the exact strategies media brands are using to monetize Apple News today. We break down the difference between the Free vs. Paid (News+) models, how the revenue split actually works, and why strategies like "Mini Magazines" are driving new growth for publishers.Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://newsletter.notjustadz.comConnect with Alessandro De Zanche: LinkedIn: https://www.linkedin.com/in/dezanche/ Website: https://www.notjustadz.comFeatured Guest: Kieran Delaney is the CEO of FlatPlan. Website: https://flatplan.ioChapters:00:00 Intro and what is Apple News01:31 Apple News' business model02:44 Barriers to entry in Apple News vs. Apple News+03:52 Technical set up and requirements06:45 Engagement as a key driver for visibility08:36 Are media brands giving Apple their data and audiences?11:37 Bringing Apple News audiences to your own digital properties13:08 How the data is protected and/or used across media brands15:15 Why don’t media companies also collaborate outside Apple News?17:06 Tips for growing revenue in Apple News20:23 How to manage Apple News within a media org22:21 Customer acquisition vs. ROI