Big news in media and marketing as Informa purchases a majority stake in TechTarget. Is their strategy of "focused scaling" correct for B2B? Apple overhauls their podcast download system, sending podcast leaders into a panic over revised download numbers. Ah...rented land. And OpenAI launches Chat GPTeams. Rants and raves include Reddit's court victory over WallStreetBets and a big marketing mistake at Solo brands. This week's links: TechTarget x Informa The Incredible Shrinking Podcast So Much Media Consumption that's Wrong OpenAI Debuts Teams Reddit Wins Lawsuit Solo Brands Names New CEO WEBINAR: Unlocking the Path to Generative AI (this Thursday) ------ This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.  Catch and subscribe to our NEW show on YouTube.  Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.  Subscribe to Robert Rose's newsletter at Experience Advisors.

Apple Plays Havoc with Podcast Industry (411)

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

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Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA. In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers. Hits this week include Adidas and Phish (at the Sphere). Rants and raves include the trouble with books and third-party cookies. This week's links: Instagram and Twitch Roll Out New Algos Amazon's Killer Quarterly Numbers Adidas to Overinvest in Marketing Phish at the Sphere No One Buys Books Yes, People Still Buy Books Google's Cookie Delay This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------  Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*  Hurry! Sign up by May 31st, 2024.   Offer is only available for new DivvyHQ and Lytho customers.  You must schedule a call/demo using this form by May 31, 2024.  You must activate your account by June 28, 2024.   The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.  ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.  Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.  Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.  Subscribe to Robert Rose's newsletter at Experience Advisors.

Instagram's Dirty Little Secret (426)

In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now? META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened? Taylor Swift does her own deal with TikTok, making the executive team at UMG furious. Is this something for creators and marketers to follow? Hits and misses include Cedar Point and Google. Rants and raves include a big rant against Telsa marketing and an important reminder social media from Jay Clouse. This week's links: Biden Signs Bill Against TikTok TikTok's Creator Economy Stares Into the Abyss META Announces Earnings...Stock Sinks Taylor Swift Goes Direct with TikTok Google Fires Protesters Cedar Point's Content Creators Tesla's No Marketing Move Jay Clouse on Social Media This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------  Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*  Hurry! Sign up by May 31st, 2024.   Offer is only available for new DivvyHQ and Lytho customers.  You must schedule a call/demo using this form by May 31, 2024.  You must activate your account by June 28, 2024.   The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.  ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.  Catch and subscribe to our NEW show on YouTube.  Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.  Subscribe to Robert Rose's newsletter at Experience Advisors.

TikTok Is Banned! What Happens Now? (425)

John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead? Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to... The VC market for creator startups is up the the first time in multiple quarters, while a group of TikTok influencers send a nasty gram to Joe Biden. Hits and misses include Dove and AI and Caitlin Clark on SNL. Rants and raves include gaming Spotify and the Chief Marketing Officer tenure. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Google Won't Pay for News John Deere Hunts for Chief Tractor Officer Creator Startups and VCs TikTok Influencers Send Letter to Joe Biden Dove and AI SNL and Caitlin Clark CMO Tenures Spotify and SEO This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------  Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*  Hurry! Sign up by May 31st, 2024.   Offer is only available for new DivvyHQ and Lytho customers.  You must schedule a call/demo using this form by May 31, 2024.  You must activate your account by June 28, 2024.   The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.  ------- StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.   ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.  Catch and subscribe to our NEW show on YouTube.  Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.  Subscribe to Robert Rose's newsletter at Experience Advisors.

Are Corporate Social Media Handles Dead? (424)

Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood's new print magazine leads our discussion. In other news, Alphabet is reportedly looking at acquiring Hubspot and a new privacy bill is being drafted in Congress. And...is synthetic AI training data setting us up for disaster? Hits and misses include Jack Conte and Suno.ai. Rants and raves include creators Kelsey Russell and Andrew Huberman. And Joe's new book is out...get a copy here: https://www.joepulizzi.com/books/content-entrepreneur/ This week's links: Women's NCAA Ratings Bonanza Google/Hubspot Deal New Privacy Bill Nylon Re-launches in Print Robinhood Creates Media Arm Tech Giants and AI Training Data Jack Conte's SXSW Presentation - The Death of the Follower Kelsey Russell and Print Newspapers Crisis Communications and Alex Huberman This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------  Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*  Hurry! Sign up by May 31st, 2024.   Offer is only available for new DivvyHQ and Lytho customers.  You must schedule a call/demo using this form by May 31, 2024.  You must activate your account by June 28, 2024.   The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.  ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.  Catch and subscribe to our NEW show on YouTube.  Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.  Subscribe to Robert Rose's newsletter at Experience Advisors.    

The Rebirth of Print as Innovative Marketing (423)

Robert and Joe run through the business books that have made the most impact on their lives and careers. They include:  Marketing Management – Philip Kotler Discovery Driven Growth  – Rita Gunther McGrath Different – Youngme Moon How Will You Measure Your Life – Clayton Christensen Zen and the Art of Motorcycle Maintenance – Robert Pirsig Think & Grow Rich - Napoleon Hill Seven Habits of Highly Effective People - Stephen Covey Stranger in a Strange Land - Robert Heinlein IMC: Integrated Marketing Communication - Don Schultz David & Goliath - Malcolm Gladwell  This week's sponsor: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.  Catch and subscribe to our NEW show on YouTube.  Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.  Subscribe to Robert Rose's newsletter at Experience Advisors.  

Apple Plays Havoc with Podcast Industry (411)

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