Marketing & Coffee

Apple Search launching soon to take on Google?


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Don Cook has been accepting billions in protection money from Google to remain Safaris’ default Search Engine for years. Now, the 2 trillion dollars question is when Apple will launch its Search Engine?

Safari launched as the underdog in OSX many years ago to grow with desktops and ignite hyper-growth with the iPhone. Today it is the most dominant browser in the U.S. Could this same strategy pay-off for Apple with a search engine?

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Marketing & CoffeeBy Mike Zima

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