Hello and welcome to today’s tech podcast. Apple is exploring using generative AI to design its custom chips, Senior Vice President Johny Srouji revealed. Speaking at Belgium’s Imec research hub, he told Reuters, “Generative AI techniques have a high potential in getting more design work in less time, and it can be a huge productivity boost.” Apple plans to integrate AI into electronic design automation tools, joining industry leaders Cadence and Synopsys in this race. This effort builds on Apple’s chip legacy, from the A4 system-on-a-chip to the M-series processors that power its Mac lineup. Reflecting on that shift, Srouji said, “Moving the Mac to Apple Silicon was a huge bet for us…we went all in, including a monumental software effort.” As AI capabilities grow, Apple aims to speed up complex chip development and maintain its competitive edge. Thanks for listening to today’s tech podcast. Stay tuned for more updates.
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