In this captivating episode of SecretFrameworks, we delve into the fascinating origins and profound impact of Apple's legendary "Think Different" campaign. Host Wilson Komala takes you through Apple's turbulent times in 1996 and how Steve Jobs' visionary ad campaign was the game-changer that revitalized the tech giant. Discover the powerful copy that resonated with visionaries, innovators, and trailblazers around the globe. Learn how this iconic campaign was a direct response to IBM's slogan and how it set the stage for Apple's transformation into the industry leader we know today. This episode is a must-listen for individuals interested in marketing, brand storytelling, and advertising genius.

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TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Apple's "Think Different" Campaign (00:34) The Power of the Copy (01:16) Differentiation from IBM's Slogan (01:37) Transforming Apple's Public Image (02:12) Closing and Call to Action

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