Despite facing acknowledged difficulties in the realm of artificial intelligence, this 9to5Mac article argues that Apple possesses significant advantages in its upcoming hardware and software innovations. The author suggests that these core strengths, particularly the redesigned iPhone 17 lineup and the substantial visual overhaul expected with iOS 19, are likely to capture consumer interest more effectively than immediate AI advancements. While acknowledging the importance of AI and the need for Siri improvements, the piece posits that Apple's traditional focus on integrated hardware and software design remains its primary driver of success. Therefore, innovative product design and significant software updates are presented as Apple's key strategies to navigate its current AI challenges and ensure future prosperity.

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