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Apple’s iOS 14 Update & What You Need To Know & Do
The Apple iOS 14 privacy update is HUGE news for Facebook and has everyone up in arms about the effects this will have on their advertising.
It’s essentially hindering our ability as entrepreneurs to deliver personalized ads, which has a lot of us questioning the future of Facebook paid ads.
You may have questions like:
- How will this affect targeting?
- How will this affect retargeting?
- How will this affect lookalike audiences?
- How will this affect tracking?
- How will this affect attribution?
- How will this affect lead and sales costs?
Don’t panic! I’m diving into what the iOS 14 update means, the initial effects, and what you need to do today to ensure your campaigns continue tracking and performing for you successfully.
Supporting Links:
- https://developers.facebook.com/docs/sharing/domain-verification
Share-worthy Quotes:
“Facebook's a huge part of your marketing and part of your strategy, but you still need to gather those leads yourself and do organic lead gathering as well.”
“Think about marketing from 20 years ago to 10 years ago to 5 years ago to last year - everything has changed. We're constantly seeing changes that occur that we all have to adapt to. We all have to figure out how to work around it.”
“We're always trying to stay up to date with what's going on, making sure our clients are complying and are able to continue to advertise with success.”
Connect with Jessica
- YouTube
Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.
Want to write a review on Apple Podcast? We’d love to know what you think about the show!
View all episodes
By Jessica WalmanThe Apple iOS 14 privacy update is HUGE news for Facebook and has everyone up in arms about the effects this will have on their advertising.
It’s essentially hindering our ability as entrepreneurs to deliver personalized ads, which has a lot of us questioning the future of Facebook paid ads.
You may have questions like:
- How will this affect targeting?
- How will this affect retargeting?
- How will this affect lookalike audiences?
- How will this affect tracking?
- How will this affect attribution?
- How will this affect lead and sales costs?
Don’t panic! I’m diving into what the iOS 14 update means, the initial effects, and what you need to do today to ensure your campaigns continue tracking and performing for you successfully.
Supporting Links:
- https://developers.facebook.com/docs/sharing/domain-verification
Share-worthy Quotes:
“Facebook's a huge part of your marketing and part of your strategy, but you still need to gather those leads yourself and do organic lead gathering as well.”
“Think about marketing from 20 years ago to 10 years ago to 5 years ago to last year - everything has changed. We're constantly seeing changes that occur that we all have to adapt to. We all have to figure out how to work around it.”
“We're always trying to stay up to date with what's going on, making sure our clients are complying and are able to continue to advertise with success.”
Connect with Jessica
- YouTube
Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.
Want to write a review on Apple Podcast? We’d love to know what you think about the show!