Starting in September, Apple's "Mail Privacy Protection" will allow Mail app users hide IP addresses for ESPs and the brands sending emails to Apple device users. This has monumental repercussions on the ability to track, segment and report on email open rates and could essentially kill most marketers' email strategy and the ability to report. BUT, savvy marketers who have adopted a one-to-one personalization strategy will rise above their competitors not ready for this disruption. We'll explain how they'll do it.