Apple has reached a record shipment share in India as its mobile devices gain significant momentum in one of the largest markets in the world. According to recent market research, the company saw its share of shipments rise to nine percent over the course of the year twenty-twenty-five. This increase represents a substantial improvement over the seven percent share held in the year twenty-twenty-four and marks the strongest performance for the brand in the region to date.The overall smartphone market in India has remained relatively flat, with total shipments showing little to no growth for four consecutive years. While the general demand for mobile devices has stabilized at approximately one hundred fifty-two million units, Apple managed to expand its footprint by shipping about fourteen million units. This success is attributed to a strong portfolio of products and a rising aspirational demand among consumers. The brand has also benefited from making its devices more widely available through various retail and online channels.Apple continues to deepen its commitment to the region by increasing local manufacturing efforts and planning a broader retail push. The company expects to open additional physical stores in the coming years to better serve its growing customer base. Executives have frequently highlighted the importance of this market, pointing to record revenues, growth in the installed user base, and strong momentum from users upgrading their devices.The trend toward premium devices has been a major factor in these recent gains. While many segments of the market have slowed down due to longer replacement cycles and the popularity of refurbished phones, devices priced above thirty thousand rupees have seen growth of fifteen percent. This premium category now accounts for twenty-three percent of total shipments, which is the highest share ever recorded in the country. This growth occurred even as the final quarter of the year saw a decline in shipments of approximately eight to ten percent across the broader market.Despite this progress, other manufacturers still lead the market in terms of total volume. Brands such as Vivo, Samsung, and Xiaomi maintain the top positions, with Apple still working to break into the top three. Vivo currently leads with twenty-three percent of shipments, followed by Samsung at fifteen percent and Xiaomi at thirteen percent. The landscape remains competitive, but the shift in consumer preference toward more expensive, high-quality smartphones has provided a clear advantage for the iPhone. This ongoing evolution reflects the changing nature of the Indian mobile industry as it moves toward more premium offerings and away from entry-level segments. Hosted on Acast. See acast.com/privacy for more information.

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