<p>After initially taking it slow, Apple is all in on sports, including major broadcast deals with MLS and MLB. Front Office Sports analyst Ronen Ainbinder joins Owen Poindexter to discuss the tech giant's holistic strategy that connects the iPhone and Apple Watch to fitness and sports streaming rights.</p>

After initially taking it slow, Apple is all in on sports, including major broadcast deals with MLS and MLB. Front Office Sports analyst Ronen Ainbinder joins Owen Poindexter to discuss the tech giant's holistic strategy that connects the iPhone and Apple Watch to fitness and sports streaming rights.

Apple's Sports Play | Ep. 5

Front Office Sports covers the influence of sports on business and culture each day. Media rights deals are reaching unprecedented dollar figures, stadium projects are altering entire cityscapes, and new technologies are constantly evolving consumer trends – there’s a lot to unpack. ﻿
In The Newsroom, FOS writers provide an in-depth breakdown of key stories they are tracking with behind-the-scenes context gleaned from FOS's original reporting.
Through these conversations, FOS dissects the forces shaping sports as we know it – and their ripple effects across the rest of society.

Business

Front Office Sports covers the influence of sports on business and culture each day. Media rights deals are reaching unprecedented dollar figures, stadium projects are altering entire cityscapes, and new technologies are constantly evolving consumer trends – there’s a lot to unpack. ﻿ In The Newsroom, FOS writers provide an in-depth breakdown of key stories they are tracking with behind-the-scenes context gleaned from FOS's original reporting. Through these conversations, FOS dissects the forces shaping sports as we know it – and their ripple effects across the rest of society.

Front Office Sports covers the influence of sports on business and culture each day. Media rights deals are reaching unprecedented dollar figures, stadium projects are altering entire cityscapes, and new technologies are constantly evolving consumer trends – there’s a lot to unpack.&nbsp;﻿
In The Newsroom, FOS writers provide an in-depth breakdown of key stories they are tracking with behind-the-scenes context gleaned from FOS's original reporting.
Through these conversations, FOS dissects the forces shaping sports as we know it – and their ripple effects across the rest of society.

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Apple's Sports Play | Ep. 5

Apple's Sports Play | Ep. 5