In this episode, I sit down with Sri Rajagopalan to delve into the transformative power of AI in the consumer packaged goods (CPG) industry. We talk about how AI is reshaping media buying, content creation, and talent development, while also addressing volume challenges and the need for responsible AI practices.

What you’ll learn in this episode:

• Why generative AI is the next industrial revolution.

• How retail media and data clean rooms are driving efficiency.

• Why CPG companies need to rethink team structures for AI integration.

  Timestamps:

0:00 - Introduction: Welcome to the Applied Intelligence & CPG Podcast
3:14 - AI and the Promise of Agentic Transformation
6:13 - Absorbing E-commerce into Sales & Marketing: Pros & Cons
12:46 - Why E-commerce Talent Faces Limited Career Paths
18:42 - AI’s Role in Media Buying & Content Creation
24:04 - How AI Can Solve Volume Challenges in the CPG Sector
31:13 - Responsible AI and Governance in Media & Content
38:40 - Structuring Teams for AI Success in CPG
44:12 - Final Thoughts: The Future of AI in CPG

Follow the Applied Intelligence Podcast for more insights on the intersection of technology and business!

Welcome to this insightful episode of the Applied Intelligence Podcast, where Imteaz Ahamed interviews the inspiring Tanika Gupta from Sigmoid. Join us as we explore the intersection of innovation, data, and leadership in the ever-evolving world of AI. 🎙️

In this episode, Tanika shares her unique perspectives on:
✔️ Generative AI: Why it's revolutionizing the industry and how to harness its potential.
✔️ Problem-Solving: Building impactful solutions for fraud detection, demand forecasting, and more.
✔️ Leadership: Empowering teams and fostering inclusivity in the workplace.
✔️ Life Lessons: Parallels between long-distance running and tackling complex challenges in data science.

🚀 Whether you're a tech enthusiast, business leader, or aspiring data scientist, this episode offers practical advice and fascinating stories to inspire your journey.

📖 Key Moments & Timestamps:

00:00 – Introduction: Meet Tanika Gupta
02:00 – The 5 Chapters of Tanika’s Life and Career
07:15 – Transformational Data Science Solutions: Insights from AmEx to Sigmoid
14:00 – Bridging the Gap: Business Needs and Data Science Teams
21:30 – Diversity in Tech: Building Inclusive Teams and Ethical AI
28:00 – Generative AI: Real-World Use Cases and Challenges
34:15 – Personal Productivity Tips: Running Marathons & Tackling Data Science
40:00 – Advice for Aspiring Women in Data Science
44:00 – Closing Thoughts and Where to Connect with Tanika

📲 Watch now to dive into Tanika’s journey and discover actionable strategies for leveraging AI and driving innovation! Don’t forget to like, share, and subscribe for more enriching conversations.

🔗 Learn more here: https://shorturl.at/CWnQS

Tanika Gupta Social
Linkedin: https://www.linkedin.com/in/tanika-gupta-78242423/

My Social: linktr.ee/imteaz

Watch the full Podccast: https://youtu.be/ine9SMgFgDE

Listen to the full Podcast: https://shorturl.at/CWnQS

Subscribe to my newsletter: appliedintelligence.beehiiv.com/subscribe

Applied Intelligence:
Youtube: https://www.youtube.com/@imteaz
LinkedIn: https://www.linkedin.com/analytics/newsletter/urn:li:fsd_contentSeries:7058063714679152640/

#GenerativeAI #DataScience #Leadership #MachineLearning #Innovation #InclusionInTech #AI #Podcast #AppliedIntelligence #TechTalks #WomenInSTEM #ProductivityHacks #GenerativeAIApplications #ArtificialIntelligence

Welcome to the latest episode of the Applied Intelligence Podcast, where Imteaz Ahamed sits down with the incredible Mark Adams to explore the crossroads of innovation, leadership, and human culture. 🎙️

In this episode, Mark shares thought-provoking insights on:
✔️ Digital Transformation: Why culture matters more than technology in driving change.
✔️ ADHD as a Superpower: How it fuels creativity, opportunity spotting, and innovation.
✔️ Human Needs: The key to building meaningful products and brands that resonate.
✔️ Leadership Lessons: Strategies for navigating the modern state of nature in business.

🚀 Whether you're a business leader, marketer, or innovator, this conversation is packed with wisdom and actionable strategies to inspire your journey.

00:00 – Introduction: Meet Mark Adams
02:10 – The 5 Chapters of Mark's Life: From ADHD to Innovation
10:35 – "Making it up as you go": Usher’s liberating insight
16:50 – Human Needs as the Foundation of Innovation
22:30 – Why Digital Transformation is Cultural Transformation
30:12 – ADHD as a Superpower: Spotting Breaks in the Game
38:45 – Productivity Tips for ADHD and Contracting with Yourself
45:20 – Social Media’s Evolution and the Role of AI
52:15 – Leadership Lessons for Driving Transformation
1:03:00 – Democratizing Digitization: How Companies Can Innovate Inclusively
1:10:50 – Final Thoughts: The Power of Networks and Empathy

📲 Watch now and explore Mark’s unique take on leadership, empathy, and transformation! Don’t forget to like, share, and subscribe for more engaging discussions.

🔗 Learn more here: youtu.be/uR31HGLrKMM

Mark Adam Social

Linkedin: www.linkedin.com/in/markadams-topvoice/

My Social: linktr.ee/imteaz

Watch the full Podccast:https: www.youtu.be/uR31HGLrKMM

Listen to the full Podcast:

Subscribe to my newsletter: appliedintelligence.beehiiv.com/sub

In this exciting episode of Applied Intelligence, host Imteaz Ahamed is joined by tech innovator David Shing.

Together, they dive deep into career-changing moments, the adoption of groundbreaking technology like AI, and the creative strategies that drive today’s digital transformation.

🚀 Key Topics Covered:

🎧 Timestamps:

💥 Hit play NOW before everyone else gets the jump on these insights!

Watch the full Podccast: https://youtu.be/GOmDB2Y9cTU

Subscribe to my newsletter: appliedintelligence.beehiiv.com/subscribe

My Social: linktr.ee/imteaz

David Shingy Social

Website: www.shingy.com/

Pinterest: www.pinterest.com/shingy/

YouTube: www.youtube.com/user/shingerviews

Facebook: www.facebook.com/theshingy

Instagram: www.instagram.com/davidshingy/

Subscribe to my newsletter: https://lnkd.in/e5VtgV2f

My Social: https://linktr.ee/imteaz

Jonathan Taylor-Mille'r Socials:

Linkedin: / jonathantaylormiller

Instagram: / jtaylormillerltd

Tiktok: https://www.tiktok.com/@jtaylormiller...

Website: https://taylormiller.co.uk/

Join Imteaz Ahamed as he delves into the profound insights and experiences of Steve Dennis, a distinguished figure in the realms of retail and leadership. In this episode of Applied Intelligence, Steve shares his journey through personal challenges and professional triumphs, discussing his thoughts on transformational leadership and the necessity for innovation in a rapidly evolving business landscape. Dive into a discussion that spans the intricacies of corporate leadership, the impact of technological disruption, and the profound personal growth that defines a true leader.

Timestamps & Main Ideas:

Subscribe to my newsletter: https://lnkd.in/e5VtgV2f

My Social: https://linktr.ee/imteaz

Linkedin: https://www.linkedin.com/in/stevenpdennis/

Website: https://stevenpdennis.com/

Instagram: https://www.instagram.com/stevenpdennis/

Timestamps and Main Ideas:

0:01-0:59: Introduction and overview of Imteaz Ahamed's role and expertise in performance marketing.

1:01-6:00: Discussion on the data maturity of organizations, leveraging data in the baby formula category, and the importance of real-time activation using data clean rooms.

6:01-9:03: Insights into the efficiency and targeting requirements in the baby formula category, including the importance of reaching consumers within a short timeframe.

9:04-12:06: Exploring additional retail signals and data insights to optimize marketing strategies.

12:07-16:53: Imtiaz shares insights into team construct, challenges faced, and driving significant results through partnerships and expertise.

16:54-21:22: Q&A session covering generative AI for creative optimization, leveraging Amazon DSP for advertising, and compliance considerations in data-driven marketing strategies.

Conclusion: Dive deep into data-driven marketing with Imteaz Ahamed as he shares actionable strategies and expert perspectives on leveraging data to drive business success. From understanding data maturity to harnessing the power of AI-driven marketing, this episode offers valuable insights for marketers seeking to maximize the potential of data in their endeavours.

Watch to the full Podcast: https://youtu.be/9HzZzbgzs9I

Subscribe to my newsletter: https://lnkd.in/e5VtgV2f

My Social: https://linktr.ee/imteaz

Overview

Join Imteaz Ahamed, Director of Performance Marketing at Reckitt, as he delves into digital marketing, AI, and their applications in the Consumer Packaged Goods (CPG) industry. With a wealth of experience and insightful case studies, Imteaz offers a deep dive into the evolving landscape of retail media, data clean rooms, and performance media.

Timestamps & Main Ideas

- 00:00:00 - Introduction: Introduction to Imteaz Ahamed and his background in digital marketing and AI.

- 00:00:22 - Reckitt and Its Portfolio: Overview of Reckitt and its diverse range of products, from Lysol to baby formula.

- 00:01:08 - Retail Media and Data Clean Rooms: Exploring the concepts of retail media and data clean rooms and their significance in marketing.

- 00:01:37 - Journey Through Reckitt: Imteaz discusses his journey at Reckitt, from infant nutrition to household cleaning and healthcare products.

- 00:02:01 - Career Progression: Insights into Imteaz's career growth and shifts in roles within Reckitt.

- 00:02:54 - E-commerce and DTC Models: The shift towards e-commerce and direct-to-consumer models in CPG.

- 00:03:24 - Global E-commerce Insights: Applying e-commerce learnings globally, with a focus on China’s advancements.

- 00:04:00 - Specialization in DTC E-commerce: Imteaz's experience in direct-to-consumer e-commerce and performance media.

- 00:05:26 - Beyond Corporate: Podcast and Startups: Discussion on Imteaz's podcast 'Applied Intelligence' and involvement in startups.

- 00:06:19 - Shifts in CPG Industry: Analysis of major shifts in distribution and digital media within the CPG industry.

- 00:07:11 - Holistic Consumer Journey: Understanding the complete consumer journey in the digital age.

- 00:08:09 - Revolution in Digital Media: Transition from traditional to digital media and its implications.

- 00:10:13 - Retail Media Ecosystem Tactics: Insights into tactics used across the retail media ecosystem.

- 00:11:34 - Utilizing Data Clean Rooms: The role of data clean rooms in gaining customer insights.

- 00:13:12 - Data Clean Rooms Explained: Detailed explanation of how data clean rooms function.

- 00:16:06 - Amazon Marketing Cloud Case Study: A case study on using Amazon Marketing Cloud for targeted marketing.

- 00:17:00 - Focusing on the Baby Formula Category: Strategies for targeting the baby formula market.

- 00:18:04 - Campaign Activation: Activation of specific campaigns in the infant vitamins portfolio.

- 00:19:06 - Performance Marketing Metrics: Discussion on key performance metrics in marketing.

- 00:20:53 - Ad Optimization Model: How the ad optimization model functions and its impact.

- 00:22:34 - Measuring Campaign Success: Evaluation of campaign performance and optimization.

- 00:25:57 - Key Takeaways: Summarizing the key learnings and takeaways from the lecture.

- 00:27:47 - Project Highlight: Spec See Me: Sharing a project experience in augmented reality.

- 00:29:15 - Team Dynamics and Roles: Insight into team roles and dynamics in executing projects.

- 00:31:09 - Adjusting Marketing Parameters: Understanding when and how to modify marketing benchmarks.

- 00:32:09 - Customer Acquisition vs. Retention: Balancing new customer acquisition with market share expansion.

- 00:33:15 - Understanding Category Dynamics: Importance of understanding specific category dynamics in marketing.

- 00:35:14 - Customer Behavior in Baby Formula: Analyzing customer behavior in the baby formula category.

- 00:36:36 - Project Work Session: Transition to a project work session for the attendees.

Conclusion

Imteaz Ahamed's lecture provides an invaluable look into the intersection of technology, data, and marketing in the CPG industry. His insights into retail media networks, data clean rooms, and the evolving landscape of consumer engagement offer a roadmap for modern marketers and business professionals.

- 00:01:05 - Ahamed’s journey in the CPG industry, highlighting the advent of e-commerce.

- 00:03:00 - Transition to digital marketing and mastering new digital tools and platforms.

- 00:04:31 - A global perspective on e-commerce development, comparing China and the US.

- 00:05:19 - Challenges faced in scaling direct-to-consumer business during the pandemic.

- 00:06:30 - Imteaz Ahamed’s venture into podcasting about generative AI in CPG.

- 00:07:02 - The significance and integration of data science in marketing strategies.

- 00:08:11 - Discussion on the evolution of distribution and media within the CPG industry.

- 00:10:18 - Exploration of retail media networks and their impact on advertising.

- 00:12:05 - Detailed explanation of data clean rooms and their marketing applications.

- 00:14:13 - Case study involving Amazon Marketing Cloud for targeted advertising.

- 00:17:11 - Operational mechanics and privacy aspects of data clean rooms.

- 00:20:16 - Strategies for effective media flighting and targeting in e-commerce.

- 00:23:42 - The utilization of AI and automation for media strategy optimization.