In this episode of Apply Yourself, Tim talks with Jennie Winton, Co-Founder of Mission Minded, to discuss the differences in marketing and branding, the importance of each, how schools can cut through the typical school jargon, why paying attention to what the competition is doing is so important, and how schools can only really successfully market themselves once they understand what makes their brand unique.

Mission Minded works exclusively with nonprofits and independent schools to help clarify marketing and branding to better communicate what makes each nonprofit and independent school unique with the goal of attracting new students and families.